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Ducker Promotion Ezine
Publishing Online Since 2005
Editor: Debbie Ducker
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Welcome to the 10th issue of the Ducker Promotion Ezine for 2010.
This week’s issue brings you first article of a 4 part series on the big question what makes a successful (as defined by profitability) blog or mini site.
Enjoy and be sure to interact where you can… With your ads, tips, etc. for the next issue. And especially your comments. We would love to hear what you have to say. Ezine owners send in your ezine in the ezine exchange section.
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Disclaimer: Ducker Promotion in no way endorses or validates the authenticity of any of the 3rd party ads in our ezine. We encourage you to check each one out with your own research for those you are interested in.
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Thanks everyone! You can send surprise sites any time during the month. Debbie
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How To Setup A Profitable Blog Or Mini Site Part 1
By Debbie Ducker
This will be the first article of a 4 part series on the big question what makes a successful (as defined by profitability) blog or mini site. I believe there are 4 components and the series will contain 1 article on each of them.
Let’s get started.
The first key to the success of a blog or mini site is that it has to target a group of people (a niche) who are hungry for information of a specific nature. In other words, I’m talking about the selection of your niche.
The group of people that your blog or mini site targets, have to be a group of people who have problems that need solved. Problems in the sense that they are looking for a solution to something, looking to improve something. Furthermore, in a great niche, that SOMETHING is something that causes pain. Financial pain, physical pain, emotional pain, some sort of pain, for the simple reason that people who have pain are the people who will want to buy solutions to that pain, and hopefully from your website.
If that sounds a bit sick, trying to exploit people with pain, it’s not. It’s called marketing. You’ve had marketers doing it to you your whole life and you probably never even knew about it, why can’t you do it too? And what’s more, you’re actually going to provide these people with a real solution, so you’re being helpful!
So you’re looking for a group of people with a problem, but that’s not all.
Your next concern has to be whether there are enough of these people searching for solutions to their problems on the internet. How many is enough you ask? It’s a good question. With certain kinds of sites, all you need is 10 visitors to your site a day and you can turn a nice monthly profit. Other niches and products that you promote you might need thousands per day. It all depends on what you sell, and who to, AND how much commission you make when you sell to them.
The things you should do are look at the search volume, as indicated by a tool like Wordtracker or the “DP Keyword Generator” software. Here you’re simply looking at how many searches per day a particular key phrase gets in the search engines. Then after that, you want to look at whether there are other sites or blogs that are competing in the same niche.
Contrary to what a lot of people think ‘NO competition’ isn’t necessarily a good thing. NO competition could and often does mean that it’s not a profitable niche. What you actually want is SOME competition, but unworthy competition that you can DESTROY by making a better site, providing better content and in a better way.
The final piece of the puzzle of finding a good niche is whether the niche has a quality product for you to promote. You need something, to sell to these people, that is high quality, has great marketing material (sales letter etc, so it will convert your traffic well) and pays a decent commission.
This is of course assuming you’re looking at the affiliate marketing model of making money with your blog – which I suggest if you’re looking to retire from your job and earn a full time passive income, you SHOULD be. There are other ways to make money where you might think about some different factors in your niche selection.
So if you can combine all of the above factors when selecting your niche, you’ll be giving yourself and your new blog the best possible chance of success. I hope you’ve found this valuable.
Sincerely, Debbie Ducker
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Today’s Tip: Read “Unique Blog Content Automatically” by Henry Zeng Attract Highly Targeted Free TrafficWith Unique Content to Your Niche Blogs -Automatically! Right Click Here and Use Save As to put this on your computer
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Disclaimer: Ducker Promotion in no way endorses or validates the authenticity of any of the 3rd party ads in our ezine. We encourage you to check each one out with your own research for those you are interested in.
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