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Ducker Promotion Ezine
Publishing Online Since 2005
Editor: Debbie Ducker
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Welcome to the 11th issue of the Ducker Promotion Ezine for 2010.
This week’s issue brings you “How to Setup A Profitable Blog Or Mini Site Part 2 – Site Creation” and a good free ebook on sticky organic marketing.
Enjoy and be sure to interact where you can… With your ads, tips, etc. for the next issue. And especially your comments. We would love to hear what you have to say. Ezine owners send in your ezine in the ezine exchange section.
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Disclaimer: Ducker Promotion in no way endorses or validates the authenticity of any of the 3rd party ads in our ezine. We encourage you to check each one out with your own research for those you are interested in.
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How to Setup A Profitable Blog Or Mini Site Part 2 – Site Creation
By Debbie Ducker
In the first article in this series we looked at the first step to creating a successful blog or mini site namely, the selection of a truly profitable niche.
Once your niche is selected, you obviously need to create a website to capitalize on it.
Blogs in particular have become such a popular choice for niche marketers because of their extreme ease of use, ease in maintaining, and ease in updating. Not to mention that the structure of a blog is generally by nature, search engine friendly. AND furthermore, where it isn’t, there is always a third party plug-in to make it so.
There are many ways to create a successful blog, and the one you choose should reflect an understanding of your target market. What we’ll look at here is an example of one such method, which focuses on the generation of free traffic, and the promotion of an affiliate program for monetization.
The first thing you need to do is create a blog that’s visually or aesthetically sound. A visually sound blog, other than just looking pretty, is arranged in a way that maximizes all the content you create, by maintaining your reader’s attention, and drawing the most attention to your affiliate program.
There are a few ways you want to do this:
1. Choose a blog theme with a predominantly white background and with black text. Simple advice, but often ignored. Black on white is the easiest for the eyes to read. Other color schemes can quickly tire the eyes and make it hard to maintain concentration.
2. Choose a clean and neat theme. You don’t want too much going on. It should be very clear where your site’s content is located, very clear where your sidebar and navigation is located, where your other categories can be viewed and so forth. If a reader comes from a search engine, they should know exactly where they have to click to get the information they want. Generally I say the fewer options the better in terms of other features on your blog.
3. There are certain pages you absolutely want to have on your site. These are a Privacy Policy page, an About Us page, and a Contact Us page. Google in particular looks at these things as indicators of a serious, quality, non spammy site. Further more, you want to have an archives page (easily achieved by the SRG Clean Archives plug-in if you use WordPress), so as not to have your archives taking up valuable room in your blog sidebar.
There are more factors but for the sake of this article not being 9000 words, we’ll move on.
Once you have an aesthetically pleasing blog, you need some reader pleasing content.
We’re going to assume here that you have a product selected. Of course the next step after picking your niche (sometimes these tasks are one and the same) is to select a product that you’ll promote to the niche. This is where you’ll earn your cash.
So once you’ve got a product selected, and the base of a good blog created as above, your job is to create some content that the people in your niche will find valuable and use that content to drive your website’s visitors to the merchant’s page and earn an affiliate commission.
At this point, you should have your niche’s keywords researched – by that I mean you should have some idea of what might be a good place to attack the niche from. Ideally you’d have some key phrases related to your niche that are uncompetitive in terms of the number of pages optimized for them in the search engines.
Where you’d ideally start your content creation is by writing an article on this uncompetitive term, posting it on your site and getting it ranked in the search engines. From here, you can develop as much content on search phrases from your niche, as you desire (remember you got those phrases from a tool like the Wordtracker keyword tool or the “DP Keyword Generator” software.) in order to increase traffic to your site.
Some factors we didn’t get to mention in this article are things like on page optimization, making your pages of content rank well in the search engines – and monetization – the art of getting the highest percentage of visitors to your site actually making you money. But for a basic overview, I think we’ve done alright.
In the next article we’ll look at driving traffic to your website.
———— Article Resources ————
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Click here to view part 3 – Traffic Generation
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Today’s Tip: Read “Sticky Organic Marketing” by Darren Warmuth The Art of Working Once But Getting Paid Time and Time Again Right Click Here and Use Save As to put this on your computer
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Disclaimer: Ducker Promotion in no way endorses or validates the authenticity of any of the 3rd party ads in our ezine. We encourage you to check each one out with your own research for those you are interested in.
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