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Ducker Promotion Ezine
Publishing Online Since 2005
Editor: Debbie Ducker
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Welcome to the 5th issue of the Ducker Promotion Ezine for 2010.
This week’s issue shows you how to create a great auto responder letter series and features free email formatting software in the tips section.
Enjoy and be sure to interact where you can… With your ads, tips, etc. for the next issue. And especially your comments. We would love to hear what you have to say. Ezine owners send in your ezine in the ezine exchange section.
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Disclaimer: Ducker Promotion in no way endorses or validates the authenticity of any of the 3rd party ads in our ezine. We encourage you to check each one out with your own research for those you are interested in.
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How to Create a Great Auto Responder Letter Series
By Debbie Ducker
Your auto responder letter series, if written correctly can make you serious money on the Internet.
Studies have proven that most consumers buy only after repeated exposure to a product. This repeated exposure helps you to gain their trust enough to buy from you.
Having an auto responder system is the hassle-free, automated way to put your product in front of interested buyers enough times to move them from considering your product to actually purchasing it.
Have information on every page of your site of how a visitor can opt in for further information, join your ezine or newsletter or any incentive you can think of to get them to sign up to your auto responder series.
Following are some informative tips on creating auto responder messages that sell your product for you. You’ll learn what to say, how to say it, how to format it, and how to avoid having your messages sent straight to the SPAM folder unread.
Here’s a breakdown of what your messages should contain.
1. Subject line. The subject line is the first thing people will see when they receive your message. It must be compelling enough to keep them from deleting the message unread. Do your research good on this. Learn everything you can on how to write good headlines. But also don’t use hype. Since the person receiving this message has requested it, and then it is logical to keep the subject on topic to what they requested to receive in the first place. i.e. Here is the information you requested on _____…
2. The opening sentence. Keep this true to your subject. Expand on it without hype or pressure. Don’t mention the sale price, or tell them they must buy your product. Keep it promise based. I.e. tell them what they will learn or gain via the information or service you are going to provide.
For example say your subject was: Thank you ~Name~, here is the information you requested on earning a living at home.
Your opening sentence might be something like this: You are about to learn the very same strategies I use to make a full time living from my home.
3. Introductory paragraph. Explain in a concise paragraph exactly what your product will do for the buyer. Tell them how your product or service will help them to also make a full time living from their home. Avoid using ALL CAPS or excessive punctuation!!! This looks amateurish and, in the majority of cases, gets your message deleted.
4. Subheadings and further information. Write bullet point type headlines with either bold letters or one step better put lines above and below them to set them apart. Then expand on these headings in a paragraph or two underneath them.
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THIS WILL BE YOUR SUB HEADLINE
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Following the sub heading will be more information.
5. A call to action. After you have finished your sub headlines and the corresponding information use a pre-closing paragraph to tell the reader exactly what you want them to do. “Click Here to download this information instantly!” or “Click the link below, fill out the form to have this ~~Product~~ delivered to you immediately”. If there is room within your letter point out the uniqueness of your product. Is it priced lower than competitors? Is it the only one of its kind? Is it a limited time offer? List anything that will give the buyer more incentive to take the above action. Keeping everything listed honest of course. Don’t make something up just to get better results.
6. Closing Paragraph. Thank them again and also sum up what will be in the next message. “Watch your email the next few days for a great thank you gift I have set a side for you as thanks for taking the time to look at my product.”, “I will have a free chapter, from my “make a living at home” e-book, for you in a few days.”, etc.
7. Your signature and contact information. This is where you sign your name in your desired style and include your email, phone (if necessary) and web site link related to the autoresponder letter series.
8. DISCLAIMER. This is a short paragraph to remind people they are receiving your message because they asked to be on your list. It will keep them from clicking the “SPAM” button if they decide they aren’t interested in your product, and keep your auto responder and web site off Internet blacklists.
9. Unsubscribe link. This is critical to a successful auto responder campaign. You must give subscribers the option to discontinue receiving messages from you, or you will be labeled as SPAM. Most auto responder services will provide you with an automatic unsubscribe list for all your auto responder series. All you have to do is make sure to include the link in your message.
Then just continue to use the template above to send your other messages. Changing information in each step to relate to what you are writing the message about.
One of the most powerful ways to get more traffic to your site can be your auto responder series. Your well-crafted messages will send people in droves to your site to check out what you have to say. Just make sure you give them a good reason to go there, and great reasons to keep coming back and you will build a rock-solid auto responder campaign that keeps your profits rolling in.
A quick tip on how to format the messages… with today’s advances in email, HTML is a good option if your auto responder system allows it. One step better is to use one that has both plain text and HTML options so that when a person has HTML turned off for their email software, they will receive the text version only. For the letters to look uniform and to avoid the auto wrapping many auto responder systems will use when adding your letters, I highly recommend not making the lines of your letters longer than 50 characters in length. (DP Ezine readers do this instantly with our DP Email Formatter software found in today’s tip section)
Kick start your campaign by offering a free report or e-book via a lead capture page with your auto responder sign up form attached to the auto responder letters you create. It will keep a non-stop flow of people receiving your letters and coming to your site to buy your products.
Sincerely, Debbie Ducker
———— Article Resources ————
Grab a Feature Rich, Easy to Use, Unlimited Autoresponder System: Click Here
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Today’s Tip: Grab Your Free Copy of the “DP Email Formatter” Software This easy to use software will become an invaluable part of your Internet marketing. Right Click Here and Use Save As to put this on your computer
~ Have a Internet marketing tip?
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– If we use your tip you will also win a solo ad! —
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(Note it is up to you to only post 1 ad weekly, prior to each Weekly edition and to follow the posting RULES.) More then one ad before that and not sent following the rules will just be deleted.
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Congratulations On Another Sale This is the email subject line that every single internet marketer longs to see.
~ Why not send your ad in now for next Week’s edition. ~
Get ad guidelines and posting form at:
Post Your Free Ad – Click Here
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Disclaimer: Ducker Promotion in no way endorses or validates the authenticity of any of the 3rd party ads in our ezine. We encourage you to check each one out with your own research for those you are interested in.
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~*~ Help Those Who Support Us! Visit Below ~*~
Host your own Squeeze Pages and Optin Form for your auto responder letters. Get easy video producer, audio and video confrencing and more… – Click Here
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